Golden
Overview
Designing Graphics for Apparel and Promotional Goods. A collection of commercial graphics, prints, and product designs created while working at Golden Silkscreening. Alongside creating original artwork for in-house screen printing and embroidery, I prepared supplier-ready design files for outsourced hard goods—and developed a full website redesign concept to showcase the catalog.
Client
Golden Silkscreening & Embroidery
Role
Apparel Graphic Designer & UI/UX Designer
Impact
Created production-ready artwork for hundreds of in-house apparel pieces and outsourced merch items, alongside a complete web catalog redesign concept.
Global Footprint
Halifax, Canada • Custom Apparel & Screen Printing
Adapting Styles to Different Audiences. Because the shop works with clients ranging from national park gift shops and local breweries to universities and the navy, the graphics couldn't rely on a single style. Each piece was drawn and typeset to fit the specific crowd it was made for, while keeping the artwork clean and wearable.
Versatile Graphic Styles
Creates custom illustrations, emblems, and typography across tourism, craft breweries, schools, and military categories.
Apparel & Outsourced Hard Goods
Designs graphics for in-house apparel and headwear, while preparing vendor-ready artwork for outsourced items like mugs, coins, and pocket knives.
Artwork Built for In-House & Vendor Production. Working inside a silkscreen and embroidery shop meant designing with real production limits in mind. I set up files in Illustrator and Photoshop for our in-house presses—doing color separations, white underbases, and embroidery cleanup—while also formatting technical artwork specs to send out to third-party manufacturers for promotional goods.
In-House Print & Embroidery
Prepares press-ready files with spot color separations, Pantone callouts, and stitch-friendly details for our in-house screen printing and embroidery machines.
Supplier-Ready Spec Files
Sets up clean vector artwork, placement guides, and sizing specs to hand off to external vendors for custom hardware, drinkware, and patches.
Reimagining the Online Catalog. With hundreds of custom apparel items and promotional products to show, I explored a website redesign concept to give clients a cleaner way to browse our work. I designed the UI/UX to function like a visual catalog, making it easy to filter through categories, view real samples, and request quotes.
Catalog Redesign Concept
Organizes a large library of garment mockups, patches, and past client work into a clean, easy-to-browse web layout.
Both the Merch and the Digital Concept
Combined real production graphics on physical products with a digital storefront concept built to showcase them.
More works
