F1 Exhibition
Overview
A Global Digital Companion for the Physical Exhibition. Designing a location-aware companion experience that transforms the traditional exhibition audio guide into a connected mobile platform spanning personalized audio, gamification, digital collectibles, AR, and post-visit engagement across Melbourne, Mexico City, Munich, and Singapore.
Client
F1 THE EXHIBITION
Role
UI/UX, Interaction & Motion Designer
Impact
80,000+ downloads since March 2026, supporting a scalable BYOD audio experience across multiple international exhibition venues.
Global Footprint
Melbourne • Mexico City • Munich • Singapore
From Dedicated Hardware to a More Flexible Visitor Experience. Traditional exhibition audio guides depend heavily on dedicated devices and venue-specific operations. We reimagined that model around visitors’ own smartphones, combining guided and self-directed audio with location-aware content to create a more seamless way to move through the exhibition.
BYOD Audio
Delivers synchronized exhibition audio directly through visitors’ own devices, reducing reliance on dedicated hardware.
Location-Aware Experience
Connects content to physical exhibition zones so relevant stories surface as visitors move through the space.
Building One Digital Layer Across the Entire Exhibition Journey. Audio, progression, collectibles, badges, leaderboards, and AR were designed as connected parts of one companion experience rather than isolated features. A modular product structure allows the experience to adapt across different venues while maintaining a consistent interaction model for fans.
Connected Progression
Points, levels, badges, and collectibles make progress visible and reward continued exploration.
Scalable Across Venues
A reusable interaction framework adapts the experience across Melbourne, Mexico City, Munich, and Singapore.
Turning Visitors From Passive Listeners Into Active Explorers. The companion experience adds a layer of discovery to the physical exhibition. Fans earn points, unlock artefacts, collect badges, compete through leaderboards, and bring selected objects into their own space through AR—creating reasons to explore deeper during the visit and return afterward.
Rewards & Collectibles
Physical exploration unlocks digital artefacts and achievements that build into each fan’s personal collection.
Beyond the Exhibition
Unlocked stories, rewards, and AR experiences remain accessible after the visit, extending engagement beyond the venue.
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